Thirsty Puppy
Product Art Direction
2025

HoneyKomb Musk

Cosmetics label design & packaging

Label Designer · Art Director · Creative Director  ·  Illustrator / Blender

The brief for this was a hand cream that reads as natural and tactile before you touch it. I placed the tube between rocks and weathered wood, surfaces that carry the texture of rough, dry skin, so the product sits in direct contrast to everything around it. The structural detail in the scene is load-bearing: the tube is physically holding the rock up and bracing the wood. It makes the product the most important thing in the frame without a single line of copy needing to say so.

Brief

Create a label and product render for a natural hand cream aimed at consumers who value tactile, honest ingredients. The visual language should feel raw and unpolished. The product should be positioned in a natural environment that reflects the problem it solves — dry, rough skin — while making the product feel like the answer to it.