Thirsty Puppy
Product Art Direction
2025

AQUARII

Champagne bottle design & packaging

Label Designer · Art Director · Creative Director  ·  Illustrator / Blender

AQUARII is built around the idea of a champagne bottle as a spacecraft, named after Aquarius, travelling through the stars, with each grape variety a destination worth exploring. The design strips back conventional champagne presentation entirely: no foil capsule, no decorative cage dressing, just the raw wire cage left exposed as a structural and visual element. Lettering is the only place foil appears, which makes it feel earned. The render places the bottle against the Earth from orbit, with a wire-frame orbital ring behind it that echoes both the cage and the star sign's symbology.

Brief

Design a champagne bottle and label for a brand inspired by a star sign. The concept positions the bottle as a spacecraft exploring the world's grape-growing regions. The design should strip away conventional champagne packaging conventions and use restraint as a luxury signal.